"A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.
                                                                         — Antoine de Saint-Exupery

Graphic design in print must do more than communicate. It must tell a story that its reader can't stop reading.

 

The world is awash with messages — both good and bad — selling products, promoting ideas and calling us to action.

 

As a result, your message — whatever that message is —  must be not only content-rich,

but relevant and designed in such a unique way that those you hope to reach will unavoidably become connected to it, and to you.

 

Below are several print design examples showcasing a variety of creative applications of design for print projects.

 

Class of 1971 Reunion Photography

& Memory Book Creation

PROJECT: Photography of all events surrounding 45th high school reunion, as well as design and printing of special memory book.

 

PURPOSE: Madison Letterform was given the special task of not only photographically recording the many activities hosted during the Natrona County High School 45th Reunion, but also carefully culling those images and designing and printing a special "memory book" that was made available to all those who attended.

 

Each of the 30 pages of the book were full color, glossy and featured Madison Letterform's comprehensive photography from edge to edge.

Sample spreads from the book

Wedding Invitation Program Books

PURPOSE: To create and print a unique wedding program for an engaged couple that would not only provide program information to guests on the day of their wedding, but also provide more information about them, the wedding party and several beautiful engagement photos in a refined, elegant booklet that would also serve as a small keepsake worth keeping and saving to commemorate the event.

 

Not only did Madison Letterform craft this beautiful piece, we also worked with the couple as their professional event photographers, which included an engagement session, from which the photos were selected for the wedding program, and the wedding day itself, including the rehearsal events, preparations, ceremony and reception.

Sample spreads from the program

Author Mary Billiter Print Materials

PROJECT: Promotional design materials for romantic suspense author

 

PURPOSE: To create multiple print products promoting Wyoming romantic suspense author Mary Billiter.

 

The materials created for Ms. Billiter ranged from book signing posters, placed in bookstores and other venues statewide, to bookmarks and business cards.

Sample print products

Business Cards

Bookmarks

Promotional Posters

Wyoming Wood 'N Works Print Materials

PROJECT: Corporate logo, promotional brochures and business cards for Wyoming Wood 'N Works

 

PURPOSE: To create an original corporate logo, promotional trifold brochure and business cards for Wyoming Wood 'N Works, a small firm specializing in specialized lumber harvesting and sales, as well as fine woodworking. Since the company needed to promote a broad array of services, the interior of the brochure project was set up in an "expositional" format, offering potential clients of the firm a visually appealing glimpse at their many offerings.

 

Sample print products

Brochures

Business Cards