In this age of desktop publishing, digital cameras and the instant gratification of the Internet, most people have become accustomed to accepting generic, made-for-the-masses design for what should be unique projects — whether it be simple stationery, invitations for an important gathering, immersive Web design or documentary-style photography designed to preserve unforgettable memories.
At Madison Letterform, we use a broad array of tools, ranging from digital and analog photographic techniques to traditional and digital graphic design, to create print and online works of art that rise to the level of your vision for these projects that impact your life, your business and your future.
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“To me, photography is the simultaneous recognition in a fraction of a second of the significance of an event.”
- Henri Cartier-Bresson
Just as your moment is significant to you, we place great significance in creating a photographic record of that moment that is true to your ideal and vision for it.
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” - Milton Glaser
Graphic design in print must do more than communicate. It must tell a story that its reader can't stop reading.
design from art is
that design is meant to
be... functional.” - Cameron Moll
Web design should be both beautiful and completely functional. It is vital to your success.
"A copywriter should have an understanding of people, an insight into them, a sympathy toward them." - George Gribbin
Creative and concise copywriting and editing are essential in communicating your story to those who need to read it.